We’re assailed from all sides by choice. We’re persuaded by retailers, educationalists, the media and so on that choice is good. But can this mean needlessly adding complexity to something which should be simple? Can offering a choice deter people from making a decision? If a potential customer knows he or she wants to buy, say, locum insurance, do we deter them by asking if they want this, that or the other from a menu of benefits?
Is your flu vaccine order based on outdated data?
Your flu vaccine order could be one of the biggest purchasing decisions your practice makes this year. Is it based on this year's demand or last year's invoice? Every year, GP practices commit thousands of pounds to purchasing flu vaccines before administering a...
